Partners

Eloqua

If your company focuses on providing and distributing fresh content digitally as an effective way to build awareness among buyers, consider a solution that has an intelligent e-mail component to it, such as Eloqua.  Benefits include alerts to your sales force when a digital prospect behavior (downloading a white paper, attending a webinar) indicates a lead score that your company determines means the prospect is ready to buy. 

 "Digital Body Language," by Eloqua co-founder and CTO Steven Woods provides a strong rationale to this approach.




The Content Strategy Group develops messaging appropriate for the prospect's stage in the buying process.  They also recommend messaging, innovative themes, demonstrations and environments that will be effective in engaging prospects and customers in face to face venues, such as trade shows and events.  This consultancy is equally skilled in developing marketing assessments and plans that build profitable business, particularly in the specialty and fine chemicals industries. 

 

Project Partners

If implementation involves specialized skill sets or resources, we select members of your team from the best-of-breed partners that can deliver on the agreed-upon outcomes. We work with partners in complimentary fields. These partners have expertise in data inputting, promotional, product and brand messaging, as well as management consulting, to round out solutions.